I like small, clean stores with employees who don’t hate their jobs. I like websites that answer my questions. I like well constructed products that make sense and do what they are meant to do, all without straining my muscles, wasting my time, or using unnecessary space in my home.
Have you ever felt confused or frustrated by the counter-intuitive design or poor functioning of a product? Of course you have.
Happy customers are the best advertisements…so why do businesses make us unhappy?
Why not inspire loyalty and referrals through simple design and clear communication? Is that so hard to do?
Who wants a product that looks impressive but turns out to be heavy, slow, complicated, or just flat out annoying? Customers want products that make life easier, not more difficult!
Dear corporations and engineers: If you make it simple, customers will come.
This post was partially inspired by the fine blog posts shown below.